“Harlem Shake,” a wild, musical mashup of electronica and bass by Brooklyn music producer Baauer, has conquered YouTUbe and shot to No. 1 on Billboard’s Hot 100 Song chart all thanks to a weird viral video and thousands of YouTube copycats.
If you haven’t seen the spoofs by Los Angeles KIIS-FM DJ Ryan Seacrest, members of the Norwegian army, or via email from the comic cutups in your office, we’ve posted a few videos of it below.
Essentially, each runs about 30 seconds, and follows the same visual gag. A group of people are milling about while one weirdo in a mask or helmet dances nonsensically to Baauer’s “Harlem Shake.” Jumpcut to the next scene, in which everyone, many in costume, are also spasming and gyrating to the song.
Like flash mobs or “Gangnam Style,” you’ll either love or hate this Internet meme. If you love it, listen to “Harlem Shake” or buy the original Bauer song for 99 cents in our MyMusicCloud music store. You can even further spread the trend (and annoy your pals!) by cutting a mobile phone ringtone for it with our “Ringtone” tool. Just log on to our cloud-based music delivery service, click the options arrow icon that appears next to the song title and choose Create Ringtone. A pop-up box allows you to play the song and pick the section you want to use – drag the markers to point the beginning and end of your ringtone and that’s it!
How do these viral videos catch on? “Harlem Shake” caught fire when a vlogger named Filthy Frank uploaded his version to his DisastaMusic YouTube channel on Feb. 2. Suddenly 3,000 copies were uploaded by tickled viewers. We can’t predict what will trend next, but we’ll alert you to new videos every few weeks here on MyMusicCloud’s Viral Video Alert blog series. Until then, enjoy our music sharing and storage service (2 gigabytes free!) and pick your favorite “Harlem Shake” video below:
Ryan Seacrest and friends (Can you spot the Kardashians?)
Wieden + Kennedy Portland Edition